EZINE MARKETING STRATEGY

One of the greatest, untapped online advertising is that of ezines. The wonderful thing about ezine advertising is that it matches your product or idea to people with similar interests.

Not all ezines are successful ones. Associating yourself with quality ezines that produce results will help you immensely. Some ezines just take your money and don’t even run your ad despite all your email reminders. So if you are ignorant and impatient, you are most likely to end up with the wrong ezines some of which can even be unethical.

Write your ads and test them. Hire a professional if need be. A professional ad will pay off when you see its effect. Apart from this, research your target group. Determine who your prospects are, brainstorm for keywords they are likely to use to look for information. Do a keyword search to select the most appropriate words that suit your products and what your prospects are looking for.

Never pay to use Co-ops for your ezine advertising because they are difficult to track and you never know whether they will really run your ads or not. Look out for target group ezines. Store your subscription data in a separate folder to keep track. Create a separate email account dedicated for your ezine subscriptions.

Double opt-in ezines or those that require you to confirm your subscription are likely to be of better quality. This in turn means, better ad responses because the risk of bulk email addresses are far lesser.

After about a week of subscription, you should be able to see solo advertisements from other advertisers. Else, it is a new ezine or maybe there are no ads because of poor performance. Don’t waste your time with such ezines. Those sites with more than 2-3 ads a day are burning out! Keep away from those too. You don’t want more than one ad a day or maybe a week.

The subject line of the mail should be the ad in brief. It should not just state “solo ad by xyz”. This will just lead the subscriber to delete the mail without even opening it. Watch out for advertisements that repeat itself. This is a good sign as it shows that subscribers are responsive. Look through archives. If your ezine has a testimonial page, it is an added advantage.

If you have found an ezine with a waiting period of one month, then you have discovered a gem! The waiting period matters quite a lot in determining whether to run your ad in it or not.

Never advertise without using an ad tracker. An ad tracker helps you analyze where the traffic is coming from, how many visitors, how many sales per how many visits etc.

Run your ad twice. The response will be just as good the second time, as the first. The third time however, is not advisable because you have already caught most of your prospects in the first two ads. Provide a capture page where the visitors can leave their name and email address.

Keep a few ads in hand and rotate them. Don’t publish the same ad back to back.

Keep building on and make space for more profits coming your way!

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So now go read it below or

for those lazy to read.. Listen to the audio below..

EZINE – THE BEST INTERNET TOOL

Online marketing is not always a profitable business. It has its own disadvantages. Though people may sign up for free mails and reports, many of them regard it as junk and delete them or don’t read them at all. Then, how do you promote your products usefully?

Simple, e-magazines or e-zines are the answer. They are extremely effective because of the following five reasons:

1. It maintains relationships unobtrusively
It is an easy way to keep in contact with your prospects and clients. It’s important to keep reminding your prospects about you, but in a subtle manner. However, it isn’t easy sending mails to tons of people.

Here’s where e-zines come in. They help sustain the bond between you and your prospects without intruding on their privacy. Your prospects will, most probably, remember you and come to you when they need your help.

2. It’s an easy way to connect to your prospects’ contacts
Sending e-zines regularly with interesting information will impress your readers. If they like it a lot, they’ll forward it to their contacts and this will keep going on.

To facilitate this, you could set up a function enabling readers to send the e-zines to friends along with your URL. Your readers’ contacts can access your site, thereby increasing your traffic. This technique is called “viral marketing”.

3. It can help recognize you as a specialist
Sharing your knowledge with your clients and prospects will impress them and gain their trust. Spreading this knowledge will lure a lot of visitors. Eventually, you will be rated as an expert in our field. This will boost your sales and your traffic.

4. It helps get you the contact addresses of your visitors
Most visitors just casually browse through sites without any serious intention of buying anything. To get them interested, you can make them sign up for your e-zine.

Make sure you offer them information related to your field. It also wouldn’t hurt to throw in a few freebies like an e-book or a discount.

Then, try and convince your visitors about the benefits of your products. Don’t forget to deliver on your promise and send useful information to them. You have a better chance of selling your product after sending a few e-zines.

5. It doesn’t drain your resources and can be published without difficulty
It’s an easy to connect with your target audience without shelling out too much of your resources. It can also be sent to a large number of people without incurring any expenditure.

It’s better to keep your information simple and straightforward. This will give the reader more clarity. It’ll also promote you as a simple and transparent company.

You’re probably convinced about the benefits of an e-zine. If you’re not, you should send one out and see the response you get. You’ll find that the results will speak for themselves. There’s no harm in trying and you’ve got nothing to lose. It’ll also get you free publicity. So, go for it!
Hope you like the article presented.. Want to learn more about ezine marketing? click here to learn ezine marketing .

Again, if you prefer to listen to the audio..

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Ciao!!

It’s been a while since I discuss about internet marketing. Today I am going to explain a powerful tool used by many high profile internet marketers to drive very targeted visitors to their websites, blogs or affiliate sites. I will call it eZine Advertising in Laymen Term. It is also known as eZine marketing. One thing about this kind of marketing is that it is not free BUT the traffic you get for your business is highly targeted.

First of all,

What is eZine?
eZine is actually derived from the word electronic & magazine. The combination of both words resulted into eZine but what does it means? eZine is actually an online newsletter that people subscribe to in which the delivery method are done by email.

Click here for example —>> eZine Newsletter

What is eZine Advertising?
eZine marketing is actually an advertisement in the form of email which are sent to subscribers of an eZine.

There are 3 types of Advertising.

1) Solo Ads – This ‘ad’ is actually a mailing sent to the list of subscribers of the eZine. When you buy a solo ad, your ad is the only thing the reader sees. Often can be much longer than a regular ad. Sells for a high premium. Click here for example —>> Solo Ads

2) Sponsor Ads – An ad that often has the title ‘sponsor’ or ‘a message from our sponsor’. Usually between 7 to 12 lines at 65 characters per line. Click here for example —>> Sponsor Ads

3) Classified Ads – A typical classified ad is usually between 3 to 5 lines long and 60-65 characters per line. These types of ads are generally grouped with other ads in it’s own section. Click here for example —>> Classified Ads

Why do you choose eZine advertising?
eZine advertising works well if you are in a home business opportunity. You can target:-
-Home Business Entrepreneur
-Internet marketers
-Business Opportunity seekers
-Affiliate marketers.

Even if you are selling some product or software & using affiliate program like Clickbank or PayDotCom, eZine advertising is the best way in finding targeted visitors. There are tons of eZines out there where people subscribed. There are eZines that are topic focus like make money online, health, sports & so many out there.

Question is , if there are so many out there in the internet, how are you going to find them? There are two ways you can do it.

-Go to search engines like Google or Yahoo & type [eZines + topic], leave out the brackets. Change the topic to your own choice. This method very time consuming.

-Go to Directory of Ezines (DOE) , a paid service company. They have the most up to date & quality listing of eZines in the internet. They have the 1 year & lifetime membership subscriptions. My advice is go for the 1 year membership. Why? because once you start using the services & you start to know a few of the well known eZines, there is no need for you to subscribe to DOE anymore. You already know which eZines is the best. This is fast way of getting best quality eZines.

Here is how to achieve good results in eZine Advertising
-Prepare budgets of $29 to $350 USD. (Higher mean larger list)
-Find the eZines to advertise.
-Discuss with the eZine owners.
-Ask eZine’s owner opinion about your ads. (Is it suitable? any suggestion? eZine owners know his list the best so we should ask them)
-Pick a suitable date, pay & submit Ads.
-Wait for results.

Insider Tips of eZine Advertising
-Don’t go for BIG list. Go for an eZines that have 5000 to 10000 subscribers. Why? They are more responsive & cheaper.
-Contact owner & ask for endorsement instead of you writing your own ads.
-Track your results always. (Adminder is recommended)
-Blasting out Advertisement is for capturing email & contacts so that you can follow up. If you get a few sales don’t be discourage, the bulk of your earning will come from following up with your list. How to follow up? Using emails, phone or autoresponder. Using autoresponder is the best way.

Uanz’s Summary

eZine Advertising in Laymen Term is one of the best way of getting targeted traffic. It may be costly with some eZines but if you know what to do to minimize the cost, getting the right eZines, it will work wonders. If you failed to follow the tips mentioned above, most likely you will lose more money than ever.

Regards,
Muhammad Riduan Ramli (Uanz)