Ezine Advertising In Laymen Term

Greetings All,

It’s been a while since I discuss about internet marketing. Today I am going to explain a powerful tool used by many high profile internet marketers to drive very targeted visitors to their websites, blogs or affiliate sites. I will call it eZine Advertising in Laymen Term. It is also known as eZine marketing. One thing about this kind of marketing is that it is not free BUT the traffic you get for your business is highly targeted.

First of all,

What is eZine?
eZine is actually derived from the word electronic & magazine. The combination of both words resulted into eZine but what does it means? eZine is actually an online newsletter that people subscribe to in which the delivery method are done by email.

Click here for example —>> eZine Newsletter

What is eZine Advertising?
eZine marketing is actually an advertisement in the form of email which are sent to subscribers of an eZine.

There are 3 types of Advertising.

1) Solo Ads – This ‘ad’ is actually a mailing sent to the list of subscribers of the eZine. When you buy a solo ad, your ad is the only thing the reader sees. Often can be much longer than a regular ad. Sells for a high premium. Click here for example —>> Solo Ads

2) Sponsor Ads – An ad that often has the title ‘sponsor’ or ‘a message from our sponsor’. Usually between 7 to 12 lines at 65 characters per line. Click here for example —>> Sponsor Ads

3) Classified Ads – A typical classified ad is usually between 3 to 5 lines long and 60-65 characters per line. These types of ads are generally grouped with other ads in it’s own section. Click here for example —>> Classified Ads

Why do you choose eZine advertising?
eZine advertising works well if you are in a home business opportunity. You can target:-
-Home Business Entrepreneur
-Internet marketers
-Business Opportunity seekers
-Affiliate marketers.

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Even if you are selling some product or software & using affiliate program like Clickbank or PayDotCom, eZine advertising is the best way in finding targeted visitors. There are tons of eZines out there where people subscribed. There are eZines that are topic focus like make money online, health, sports & so many out there.

Question is , if there are so many out there in the internet, how are you going to find them? There are two ways you can do it.

-Go to search engines like Google or Yahoo & type [eZines + topic], leave out the brackets. Change the topic to your own choice. This method very time consuming.

-Go to Directory of Ezines (DOE) , a paid service company. They have the most up to date & quality listing of eZines in the internet. They have the 1 year & lifetime membership subscriptions. My advice is go for the 1 year membership. Why? because once you start using the services & you start to know a few of the well known eZines, there is no need for you to subscribe to DOE anymore. You already know which eZines is the best. This is fast way of getting best quality eZines.

Here is how to achieve good results in eZine Advertising
-Prepare budgets of $29 to $350 USD. (Higher mean larger list)
-Find the eZines to advertise.
-Discuss with the eZine owners.
-Ask eZine’s owner opinion about your ads. (Is it suitable? any suggestion? eZine owners know his list the best so we should ask them)
-Pick a suitable date, pay & submit Ads.
-Wait for results.

Insider Tips of eZine Advertising
-Don’t go for BIG list. Go for an eZines that have 5000 to 10000 subscribers. Why? They are more responsive & cheaper.
-Contact owner & ask for endorsement instead of you writing your own ads.
-Track your results always. (Adminder is recommended)
-Blasting out Advertisement is for capturing email & contacts so that you can follow up. If you get a few sales don’t be discourage, the bulk of your earning will come from following up with your list. How to follow up? Using emails, phone or autoresponder. Using autoresponder is the best way.

Uanz’s Summary

eZine Advertising in Laymen Term is one of the best way of getting targeted traffic. It may be costly with some eZines but if you know what to do to minimize the cost, getting the right eZines, it will work wonders. If you failed to follow the tips mentioned above, most likely you will lose more money than ever.

Regards,
Muhammad Riduan Ramli (Uanz)