Marketing Effectively

Online marketing can be hard if you have no clues to go about it. Even if you roughly know how to market your product or service online but how effective is it? Let’s find out how you can market effectively online. Read on or listen to know about it below..

[audio:21TipsOnEffectiveMarketing.mp3]

MARKETING EFFECTIVELY

There has to be certain objectives that any activity is aimed towards. Marketing has its own agenda that has to be followed, in order to be successful. The agenda will vary from project to project depending on various factors. Look at the ten points below and check if your marketing passes this test! Evaluate your recent ads, promotions against these points to see where you stand.

Focus on solution or benefits or neither
More often than not, ads just list features of a product and leave it to the prospects to unravel the mystery of how exactly the product will benefit them. Merely listing product features will not help. Ads should me made in such a way that the reader instantly figures what’s there for him, in the product.

One clear message
Is your ad cluttered with too much information? Then it is not likely to reach out. Pick out the single most important message you want to convey and communicate the same. Don’t bury too much information in the ad.

Target group
If you have no specific target group and you go about randomly marketing, chances are that you are not hitting the nail on its head. Target one specific group of prospects so that you can do justice to their needs.

Language clarity
Content, tone, language – they should all be in line with what your target group can relate to, completely. People instantly like what they can identify with. You should have done enough research about your target group and frame your ad to grab their attention and liking.

USP
What is the ONE thing that sets you apart from your competitors? Ensure that this point comes across loud and clear to all.

Reflects your business personality
Your ad should speak volumes. Just like you have a personality, your brand and business does too. You have to ensure that this comes across well in your ad. Keep your personality consistent. At the end of the day, your ad should reflect what the business personality in reality. If you’re simple and chaste, so should your ad. Let there be consistency.

One compelling point of focus
When you look at an ad, where do your eyes go to? You should have too much in your ad leaving the reader confused. Instead, drag their eyes to that one compelling point of your focus.

Reason to respond
Why should your prospects respond to your ad? Is there reason enough? Have you depicted the ad well enough for all those reasons to come across? Give them compelling reasons to respond.

Ways to respond
Have alternative ways to receive customer responses. For example, don’t restrict to email or website response. Not all have access to computers. Widen the options for prospects such that they can get the information they want from you via various media.

Specific objective
This boils down to the point you started reading the article with. Design your objectives first and then align your marketing efforts accordingly so that you know what you are looking at and you have a goal to achieve.

Keep these points in mind while designing your marketing efforts. Redesign your efforts if you have already begun with these points in mind. May success come your way through all of these efforts!

[audio:21TipsOnEffectiveMarketing.mp3]

Ciao!!!