Email marketing can be very effective for promoting your
business. It is a tricky area though and it is easy to make
common email marketing mistakes if you don’t know the right
methods to use. This can be frustrating for you as it will cost
you money yet not generate any additional sells. Here are some
common email marketing mistakes and pitfalls you need to be
aware of. It will make your marketing strategies more effective.

Consumers what to feel like they are a person to your business,
not just a statistic. Take the time to address each email
personally. It is more expensive, but it is more effective. You
will get a much better response then something addressed to
‘Dear Customer”. Don’t use dollar signs in your email marketing
campaign. It is turn off to consumers who view it as you only
want their money. Don’t use email marketing during the holidays.
Customers are flooded with them and yours won’t stand out.
People are too busy and stressed to relax and read email that is
not personal or important at this time of year. If you want to
market for the holidays then you need to do it early at least
before Thanksgiving.

Read the rest of this entry »

If you enjoyed this post, make sure you subscribe to my RSS feed!