Banner advertising fell into disfavor in the past few years due to overuse and poor performance. Text links replaced them as the preferred ad-linking method in most cases, and this still holds true today.

However, banners aren’t totally dead…

In fact, they’re alive and well on quite a few high-traffic niche sites, sometimes at bargain basement prices.

Sites to target for banner advertising:

"    Online editions of local newspapers or your local news station’s website.
"    Websites of talk radio or other niche related radio programs.
"    Niche blogs or targeted, independent news sites
"    Any targeted website that makes use of banners while strictly limiting the amount of banners in place

Are Banners Making A Comeback?

In a sense: Yes, banners are making a comeback, but in a much more targeted fashion.

What killed the effectiveness of banners in the past:

1.    Overuse :  Webmasters went "banner crazy" during the early days of Internet advertising. Visitors began ignoring banners due to overexposure and poor targeting on the part of advertisers.

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