Ezine marketing or advertising has always been useful to internet marketers but what are the strategy on doing ezine marketing successfully? Read on or listen below to find out more about this..
EZINE MARKETING STRATEGY
One of the greatest, untapped online advertising is that of ezines. The wonderful thing about ezine advertising is that it matches your product or idea to people with similar interests.
Not all ezines are successful ones. Associating yourself with quality ezines that produce results will help you immensely. Some ezines just take your money and don’t even run your ad despite all your email reminders. So if you are ignorant and impatient, you are most likely to end up with the wrong ezines some of which can even be unethical.
Write your ads and test them. Hire a professional if need be. A professional ad will pay off when you see its effect. Apart from this, research your target group. Determine who your prospects are, brainstorm for keywords they are likely to use to look for information. Do a keyword search to select the most appropriate words that suit your products and what your prospects are looking for.
Never pay to use Co-ops for your ezine advertising because they are difficult to track and you never know whether they will really run your ads or not. Look out for target group ezines. Store your subscription data in a separate folder to keep track. Create a separate email account dedicated for your ezine subscriptions.